Christiana Olawumi

Joined: August 10, 2022
Articles: 5

Brand, Marketing

How to Leverage Influencer Marketing For Your Brand

If you are wondering what the whole fuss of influencer marketing is and what’s in it for your brand or for you as a content marketer, then you are in the right place. That’s because this article will enlighten you…

Christiana Olawumi
June 3, 2024

Content creation, Marketing, Writing

Content Writing Vs Copywriting: Important Differences You Should Know

Content writing and copywriting position your brand, clearly communicate your solutions as well as persuade your audience to buy.

Brand, Marketing

A Guide on How to Develop Content to Drive Engagement

When you develop content that engages your audience, you are on your way to retaining your audience and even your customers.

Christiana Olawumi
January 24, 2023
1 Comment

Marketing, Writing

Content Repurposing: the WHAT and the HOW

On content repurposing, while you create or develop your products or services, it is crucial that you create them for your target audience.. Why? Because they are convinced that you are trustworthy

Christiana Olawumi
November 29, 2022
4 Comments

Brand, Marketing

Content Marketing: Definition and Importance

Content marketing is the process of research, development, and distribution of digital assets to provide information to your audience.