Ranking on the SERPs for your target keyword is the dream of every content marketer. Of course, you also want to impact sales and business revenue. However, without being successful with your SEO efforts first, impacting business sales will be hard. 

So, to achieve this, you have been told that you need an All-In-One SEO tool that helps you carry out various SEO tasks. However, you weren’t told the key features to look out for and that some options out there have outrageous prices that can suck up your budget for an entire project. 

How worse can it get, right? But don’t worry, I get you. 

Thus, this article shines the light on the things to consider when choosing an all-in-one SEO software. Also, it gives an extensive breakdown of the features of SE Ranking, one of the best and most affordable All-In-One SEO Software for content marketers, and SEO specialists. 

I also feature the perspective of some content marketers who have used the SE Ranking tool, stating what they love most about the tool and why. 

Let’s dive in!

What to Consider When Choosing an All-In-One SEO Software

There are some must-have features to look out for when choosing an All-In-One SEO software. They include:

1. Keyword Research Feature

This is to conduct keyword research, and find relevant long-tail keywords and other related keywords to target when creating content. It also provides information on various keywords such as their difficulty level, search volume, CPC, helping you decide the keywords to prioritize when creating content. 

2. Rank Tracking Feature

The rank tracking feature helps to track the position of your website on search engines. It also reveals the position of your content in the SERPs for your target keywords.

3. On-page SEO Feature

The on-page optimization feature is used to check that your content is well optimized for on-page SEO, to help your rankings on the SERPs. It examines things such as internal linking, title tags, alt texts, readability, image optimization, etc. 

4. Website Audit Feature

This feature helps to audit your website to detect possible issues and uncover untapped opportunities to take advantage of. It also lets you see what needs to be worked on and gives recommendations on how to fix them. 

5. Backlink Feature

The backlink feature is used to track the backlinks gotten from other websites. It gives you great information on the quality of backlinks you have, where you are getting these backlinks from, etc. 

6. Competitive Research Feature

This helps you compare your website with that of your competitors, to see gaps to take advantage of. It helps you see areas where your competitors are doing better than you, to enable you to adjust your strategy to beat them. 

SE Ranking

SE Ranking is one of the best All-In-One SEO Software there is, and this assertion is based on solid reasons. 

To start, it is a wholesome tool that can be used in carrying out various content marketing and SEO tasks. These include tasks such as keyword research, SERP analysis, rank tracking, backlink checking, website auditing, content editing, idea finding, etc. 

Also, it comes at an affordable rate, when compared with some of its alternatives like SEMRush, Ahrefs, Moz, etc. which come at higher pricing. 

Roshni Shaikh, a SaaS conversion strategist has this to say about SE Ranking:

“Unlike the other expensive tools in the market, SE Ranking is not complicated to use. Also, it is much faster in delivering reports compared to the complicated and time-consuming process of other tools. SE Ranking is one of the best SEO tools out there with efficient features and a clean UI.”

All-In-One SEO Features on SE Ranking 

The following are the key features of SE Ranking, which can help you decide if it is the best fit for you, depending on your goals and budget:

Keyword Research Feature

Keyword research is one of the fundamental tasks to perform before delving into any content marketing or SEO project. It is the foundation!

And the keyword research feature is one of the wholesome features of SE Ranking, which gives you access to myriads of keywords to target. It has a large database of keywords alongside information about them, such as keyword difficulty, search volume, global volume, CPC, competition, etc. 

It also has keywords in different categories, such as similar keywords, related keywords, and low search volume keywords. And when you click each of these categories, they open up more keywords that can be targeted based on the category. 

Also, with the “Export” feature in each keyword category, you can download the suggested keywords into an Excel sheet to be used offline. 

With the SE Ranking Keyword Research Feature, you gain access to the following insights:

• Low search volume keywords that you can easily rank for, with a low authority website. 
• The organic results segment which shows content ranking on the SERPs for the keyword searched.
• The Ads History Segment which reveals the most popular ads run by brands for the analyzed keyword. This is displayed alongside the total traffic generated for each ad, total traffic cost, number of keywords, etc. 
• Ongoing insight on any keyword, which can be gotten by passing the keyword to the Keyword Manager. And with this, the tool will provide you with insights into their metrics. 

Rank Tracking Feature

Another exciting SEO task you can accomplish on SE Ranking is keeping track of your website’s ranking on various search engines, devices, and locations, based on your target keywords. 

The rank tracking feature also gives information about the average position, traffic forecast, search visibility, SERP features, etc. Thus, providing you with a comprehensive report on how you are performing on search engines. 

Furthermore, the feature provides information on the search visibility score and distribution of your competitors, based on the number of keywords they are ranking for. 

And with the Track Google Ads Ranking option on the tool, you can track your ads ranking. This helps you know how your ads are performing, and what to do to improve performance for future ad placements. 

Roshni Shaikh says, “The rank tracking feature helps me assess my content performance. With it, I see what’s working, see what’s not working, and it helps me improve my content strategy.” 

On-Page SEO Checker 

SE Ranking’s On-page checker is another great feature you need to succeed with content marketing and SEO. With this tool, you can improve your content, by following the suggestions the tool provides.

When used, it gives you a page quality score, which is a rating of the content based on some parameters. It also gives a list of tasks to do to help improve the quality of your content. 

And these tasks are categorized based on how important they are; in terms of high, mid, or low priority. They are also categorized based on the category they fall into, whether it is a content issue, media issue, page experience issue, etc. 

With the on-page optimization feature, you can perform the following tasks:

• Check your content uniqueness score, readability, hierarchy, etc. 
• Assess your title to see if it is within the recommended length, includes your target keyword, etc.
• Detect if your primary keyword is used in the main content and if there are grammatical or punctuation mistakes to be corrected. 
• Assess if all the images have their alt attributes and if your keywords are used in the alt and title attributes of your images. 
• Cross-check to see that you didn’t link to error pages, or redirected pages. 

Website Audit 

The website audit feature on SE Ranking crawls your website, to find out issues that need to be resolved, as well as how optimized your website is for search engines. To use this feature, simply type in your website URL into the tool, and it would scan every page and link on your website to bring out the needed information.

This includes information about the health score of the website, the number of pages crawled and URLs found, issues discovered, HTTPS status codes, link attributes, etc. 

The SE Ranking Website Audit feature does the following: 

• Reveals issues hindering your website from being crawled by search engines.
• Reveals pages that are not well-optimized or without titles.
• Show issues that affect your website’s usability and speed.
• Helps you discover issues related to your website’s mobile-friendliness. 
• Check that your internal links are redirected to existing pages and not to 404 pages.
• Checks how well-optimized your images are, to see if they are of the appropriate size and have other core features.
• Gives recommendations on how to fix external linking issues on your website. 

Backlinks

The SE Ranking Backlink checker is one wholesome feature you shouldn’t miss out on to achieve success in your SEO efforts. With this feature, you get a comprehensive overview of your website’s backlinks, as well as the quality of each backlink, based on certain parameters. 

It helps you keep track of the quality of backlinks your website receives, and also notifies you when a change is made on any backlink. Also, it provides you information on your domain trust, page trust, etc. based on the backlink information derived. 

The backlink feature also has a backlink analyzer tool that can uncover the domains that are linking to your competitors, as well as the backlinks you share with competitors. Want to build quality links to improve your ranking chances on the SERPs? This backlink analyzer feature is all you need. 

With the Backlink Checker feature on SE Ranking, you get access to the following information:

• The number of referring domains your website has gotten backlinks from. 
• The total number of backlinks you have.
• The anchor text used with the backlinks to help you detect their relevance.
• The status of the backlinks you receive, whether it is a “dofollow” or “nofollow” backlink. 
• The most used anchor texts with backlinks gotten.

Competitive Research

The Competitive research feature on SE Ranking helps you discover insights about your competitor’s SEO and PPC efforts. The tool reveals information about your competitor’s marketing performance, such as organic traffic, paid traffic, referring domain, SERP Features, etc. 

According to the report given in the competitor analysis details below, you get information on the organic keywords your competitors are ranking for, and the position they occupy for that keyword on the SERPs. 

In addition, you get insights into their SERP features, as seen in the image below.

Ubelejit Dandison, a B2B SaaS Content Marketer said,

“I used SE Ranking for a competitor analysis task for my company. And the competitive analysis feature easily became my favourite.

This is because it gives an overview of the domain trust, page trust and allows you to dig into some data like top pages your competitors are ranking for, organic and paid keywords, etc. Another thing I like about it is that it helps you view data based on country, and a global basis.” 

With SE Ranking Competitive Research Feature, you would get access to the following information:

• Your competitor’s top-performing pages, keyword positions, traffic levels, etc. 
• The organic traffic your competitor generates from their keyword ranking on Google.
• Google Ad Competitors and targeted paid keywords.
• The keywords that drive the most traffic to your competitor’s website.
• Information on page backlinks, domain trust, and page trust scores, as developed by SE Ranking. 

Content Marketing

The Content Marketing feature is the latest feature on the SE Ranking tool. And it is divided into Content Editor and Content Idea Finder. 

It also has other features that can perform other tasks, such as creating a content brief, optimizing content, analyzing your content for a quality score, etc.

With the tool, you can build content briefs to help your writers write better content, well aligned with your expectations. The content editor also uses a system to assess how well-optimized your content is, by allocating a score to describe the health of the content. 

With SE Ranking content marketing feature, you can perform the following tasks:

• Get content ideas to fill your content bank
• Build wholesome content briefs to guide your content writing process
• Check content for grammatical and spelling errors to ensure readability and accuracy 
• Compare the value and quality of your content with those ranking on the SERPs.
• Optimize content to rank on Search Engines.

Other features of the SE Ranking tool include

• Keyword Grouper
• Search Engine Autocomplete
• Search Volume Checker
• SERP Analyzer
• Index Status Checker 
• SEO Reporting Tool

Pros

• The SE Ranking tool contains all the tools you need to carry out your SEO tasks
• Provides detailed website audit information 
• In-depth backlink and keyword data 
• Helps you monitor and compare keyword rankings for more than one domain
• With the tool, you get information on how much traffic your competitors’ pages are generating 
• They have a great knowledge base to get you familiar with how the tool works
• Easy navigation
• Easy to set up and get running with
• Very affordable, whilst still giving premium value.
• 14-day free trial available

Cons

• Granular local data is limited
• Understanding all the features of the tool could take some time
• Some features are limited, based on the plan you are subscribed to

Plans and Pricing

SE Ranking is an affordable All-In-One SEO tool. And it has three payment plans which you can subscribe to, based on five subscription periods, such as for 1, 3, 6, 9, and 12 months.

User Review

Why You Need an All-in-One SEO Tool 

An All-In-One SEO tool is not a luxury if you are serious about succeeding with content marketing and SEO. 

Not only does it help you in the planning stage of building a content strategy, where you make use of the keyword research feature and other features. An All-in-One SEO tool can also help you in the content creation process, publishing, and post-publishing phase. 

Considering getting an All-In-One SEO tool for your brand? Then make sure it has the features stated above.

As this would enable you to carry out comprehensive SEO tasks that would improve your site’s ranking and conversions, thus, impacting business goals and revenue.

I hope you found this post helpful. You can leave a comment below and share this with others.