Category Brand

Brand, Marketing, Skills, Tech

6 Proven Tips Remote Workers and Employers Use to Boost Productivity in 2024

The rise of remote workers can be linked to the COVID-19 pandemic era. But it’s not a new practice, it can be traced back to 1979. It started as a form of experiment, where five IBM employees were allowed to…

Brand, Content creation, Marketing, SEO

6 Reasons Why You Should Consider Copywriting for Your Business

Effective copywriting is crucial for small business owners. It increases visibility and organic traffic, builds a unique brand voice, and creates engaging social media content. Copywriting helps establish trust and quality relationships with customers, boosting conversions through compelling calls to action. By understanding the target audience, copywriting tailors messages to resonate and drive action.

TofunmiK
July 8, 2024
4 Comments

Brand, Marketing

How to Leverage Influencer Marketing For Your Brand

If you are wondering what the whole fuss of influencer marketing is and what’s in it for your brand or for you as a content marketer, then you are in the right place. That’s because this article will enlighten you…

Christiana Olawumi
June 3, 2024

Brand, Marketing, Writing

Target Audience: How to Know and Find Yours

The success of your brand/business is dependent on how quickly you can identify your target audience and how fast you can reach and sustain them. This article contains some key strategies to guide you!

Botife
May 8, 2023
2 Comments

Brand, Marketing

How to Tell Irresistible Stories that Sell

A brand needs to build and earn the trust of its customers. A good product with bad stories won't make sales.

Andaline
March 30, 2023

Brand, Marketing, Tech

How Web3 is Changing Content Marketing

Web3 is among the most popular trends in recent times, but how does it impact content creation and marketing? Find out here.

Victoria
February 10, 2023

Brand, Marketing

How to Create a Brand Community – Lessons from “She Code Africa”

A brand community is an online community of people who love the brand. Simply put, it's a brand fan club. So how do you humanize your brand? How do you create an emotional experience with your audience? How do you foster engagement and loyalty?

Precious Obiabunmo
February 7, 2023
1 Comment

Brand, Marketing

A Guide on How to Develop Content to Drive Engagement

When you develop content that engages your audience, you are on your way to retaining your audience and even your customers.

Christiana Olawumi
January 24, 2023
1 Comment

Brand, Content creation, Marketing

How to Grow Your Email List in 2023

Having an email list in 2023 allows you to have control and an opportunity to build personal relationships with your customers.

Precious Obiabunmo
January 19, 2023
1 Comment

Brand, Content creation, Marketing

Why you Should Invest in Content Creation as a StartUp and Its Benefits

Investing in content creation is a wise decision for any business. You can build your brand, attract visitors to your website, enhance client retention, and increase your revenue by producing high-quality content.

Blessing
December 23, 2022
3 Comments