Category Marketing

Brand, Marketing, Skills, Tech

6 Proven Tips Remote Workers and Employers Use to Boost Productivity in 2024

The rise of remote workers can be linked to the COVID-19 pandemic era. But it’s not a new practice, it can be traced back to 1979. It started as a form of experiment, where five IBM employees were allowed to…

Marketing, Writing

7 Best Email Marketing Tools for Small Businesses

From building landing pages to segmenting the audience to sending relevant messages, and getting actionable insights on how your campaigns perform, an email marketing tool makes your life easy when setting up your email marketing campaigns, from the beginning to the end.

Ibukun Esan
July 31, 2024
2 Comments

Brand, Content creation, Marketing, SEO

6 Reasons Why You Should Consider Copywriting for Your Business

Effective copywriting is crucial for small business owners. It increases visibility and organic traffic, builds a unique brand voice, and creates engaging social media content. Copywriting helps establish trust and quality relationships with customers, boosting conversions through compelling calls to action. By understanding the target audience, copywriting tailors messages to resonate and drive action.

TofunmiK
July 8, 2024
4 Comments

Brand, Marketing

How to Leverage Influencer Marketing For Your Brand

If you are wondering what the whole fuss of influencer marketing is and what’s in it for your brand or for you as a content marketer, then you are in the right place. That’s because this article will enlighten you…

Christiana Olawumi
June 3, 2024

Marketing, SEO, Writing

How to Optimize Content for Search Intent

search intent; woman working on a laptop

It used to be easy to rank on Google SERPs with keyword stuffing, a few backlinks, and some discreetly placed entities. Not anymore! Google is smarter, and with recent algorithm updates, they use search intent which refers to why a…

Ibukun Esan
May 31, 2024
1 Comment

Brand, Marketing, Writing

Target Audience: How to Know and Find Yours

The success of your brand/business is dependent on how quickly you can identify your target audience and how fast you can reach and sustain them. This article contains some key strategies to guide you!