If you have a business or have considered starting one, you must have thought about Content Writing. Anyone who wants to see their business succeed in this digital age must maximize everything the internet has to offer. The average smartphone user today spends about 5 to 6 hours on their phones daily. To connect with your audience, you need to bring the information to where they spend the most time. 

Decades ago, the traditional way to advertise your business would be to share in a newspaper or a postcard or buy an Ad space on the television. While all these still work, how many people read the newspaper or watch television today? Of course, many people still do. However, if you compare the stats with the average smartphone use, the difference is clear.

You can do everything and anything on a smartphone today, considering how technology has improved over the years. With a smartphone, you can read the news and watch whatever the TV is also showing. Smartphones are also portable, which means you can see the world through that tiny device wherever you are.

If you want more people to associate with your brand and patronize you, you have to take the Internet seriously. And this is where Content Writing comes in, as it plays a huge role in putting your brand right in front of your audience. 

In this post, I will touch on the following points. You can click on any to jump to the part you’re most interested in:

What is Content Writing?

Content Writing is a branch of digital marketing that involves planning, writing, and editing content for different purposes, especially for marketing. This can be further broken down into other subsets depending on where you need the content. Whether it is a blog post, web page, scripts for podcasts and videos, or social media posts, you need content writing.  

The mistake many people make here is thinking they can always do it by themselves. There is a clear difference between writing for yourself and writing to gain other people’s attention. Not just to gain their attention but to also convert them from mere visitors to customers who buy your products or services. Not just anybody can do this.

The first step is to identify the problem. Ask yourself these questions:

• What is my brand about?
• Who is my target audience and how do I reach them?
• What kind of content do I need?
• Can I write content that sells?

Genuine answers to these questions will tell you where to go from here. Knowing your audience and the kind of content you will require might not be an easy task. You can however get an experienced person to figure it out for you, which is something a professional content writer can also do. These questions will further guide you on the kind of content writer you will need, whether it is a Simple Article Writer, SEO Content Writer, Copywriter, Social Media Writer, or Scriptwriter. It’s always best to narrow it down until you get the best. 

Is Content Still King?

“Content is King” is a phrase coined by Bill Gates in 1996 and 25 years later, many of us still hold on to that. There have been several arguments on how this truth still holds but beyond the arguments are proven records of how and why content will continue to be king. 

Virtually everything we consume on the internet today is a form of content, whether it is in a written, spoken, or visual form. Without content, there will be nothing to consume and without quality content, we will be consuming noise and gibberish. What makes one brand or one business better than the other is the kind of content idea that has been developed.

Indeed, content alone cannot make a business but you can spend millions on marketing and still miss the point if your content is not properly developed. 

Content is king; always has been, always will be. As long as the internet exists and as long as search engines recognize it as a vital element.

Why Do You Need Content Writing For Your Brand?

At this point, you are probably already wondering how it can benefit your brand. Your brand stands to gain a lot more than you probably already know from content writing. Here are a few ways by which it can turn your brand around:

1. Improves Search Engine Rankings

This is the best benefit ever for content writing. The first place your ideal customer is likely to visit on the internet when they need something is Google. They type in their search query and series of results pop up. But who visits the second page of Google, let alone the tenth? Now, imagine if your website or brand page is on the tenth page of Google, how do you expect your audience to find you?

The struggle to get to the top is real and the competition is tight, depending on your niche. However, it is not impossible and this is one of the things Content Writing achieves for you. Even better if you have an SEO Content Writer who knows how to do it best and it will only be a matter of time before you start connecting to your audience organically. 

2. Builds Brand Awareness

Beyond fighting for the top spot on search engines, you also need to create as much awareness as possible for your brand. No one will ever find out about your business if you never talk about it. Content writing through blog posts and web pages can help create extensive awareness about what you do and the products or services you sell. Quality content will always get shared, so this will also be an opportunity to reach more people via the primary visitors you got through the content you created. 

3. Makes You an Authority

There are two options here and I need you to choose one. You are presented with two established institutions where one has been proven worthy with several results to show for it and the other has little to no info. Considering that other factors such as proximity and budget are equal, which of these two would you opt for?

The answer is clear, isn’t it? How many people would want to splurge their money on what is not guaranteed?

By writing content about your brand and creating as much awareness as possible, you are gradually establishing yourself as an authority in your field. If at any point you become an option for a potential client, they would choose you over others who are yet to be seen as an authority. 

4. Boosts Sales and Leads

The goal of every business is to sell and content writing is part of the marketing process. Start by getting the content ready and then proceed on your marketing journey, which includes several other factors. However, the rest of the marketing journey might be useless if you have crappy content. Quality content is written to pull readers in until they are convinced to follow a call to action or come back some other time to your website. 

5. Create a Voice for your Brand

Every customer wants to connect with a fellow human being on the other side. One of the best ways to connect with them is by communicating in the language they will best understand. This gives your brand a voice that, when consistent, will be embedded in their hearts and give them a human feel. Strategic content and planning will go a long way in making this happen. 

Bottom Line 

While you debate over whether or not you need content writing, your competitor is busy cashing out because your potential clients are going to them.

If your concern is the quality or effectiveness of the content, I got you! You can book a call with me to understand better how it works or if I’ve convinced you enough, click the button below.