6 Reasons Why You Should Consider Copywriting for Your Business

By Oluwatofunmi Kolawole

Copywriting is a form of writing persuasive messages that makes people want to take action quickly, and in marketing your business or what you do.

Marketing happens in our everyday life. In a world where lots of buying and selling happens, entrepreneurs have to think about how to make sales.

Copywriting has the power to improve almost every aspect of marketing and helps businesses grow by just knowing the right copies to write about. If you’re a business owner, especially if you sell a product, it’s not just about what you say but how you say and relate it to your audience that will make them want to get that particular product. 

What is Copywriting?

Copywriting is a form of writing persuasive messages that makes people want to take action quickly, and in marketing your business or what you do.

To sell better, you need to understand what your customer wants, and how you can easily make them buy what you sell.

Imagine you decided to start selling a product, say coffee, and you thought about opening a coffee shop. You will want to make awareness and advertise about your product and how nice it is.

You want to create a flier, use catchy captions for your product, and be unique about it, because you don’t want to do the same thing other coffee sellers are doing, you want to stand out and be different.

You also don’t want just to sell physically, but online too. You don’t want to just post your product and ask people to buy from you with no reason why they should, you want to tell people that your product is a better one to get and convince them why they should get it from you.

You want to have a blog too that talks about your product and educates your customers about what you do. 

This is where copywriting comes in.

A copywriter is someone who creates clear and compelling written words to promote a product that’ll entice your audience. It could be in different forms, like emails, blog posts, fliers, newsletters, and many more. 

Picture you need to sell to a customer or advertise your product online and you need to choose one of these two captions below for your product

• Caption A- “I sell this and that, patronize me”

• Caption B- “This is what I sell and this is how my product can help you”, then you go ahead to list out ways your product can help your customer.

Now, put yourself in your customer’s position and think about what caption you would prefer. The latter, which is caption B, right? Yes! That’s because it’s more captivating and there’s a high chance your customer would buy from you that way.

This is copywriting. No matter the form, writing persuasive messages will make people want to take action, buy that product, click on that link, and do that thing you want them to do, and in marketing, getting people to buy what you sell on time and every time is what you would want.

To make sales, you need to understand what your customer wants and how to make them trust your products. Copywriting is important to achieve your business goals.

Six Reasons Why Your Business Needs Copywriting

Effective copywriting is the key to unlocking business success. It persuades customers to buy, engages audiences, and sets your brand apart from the competition. Here are six reasons why your business needs copywriting.

1. Copywriting increases your visibility and organic traffic

Copywriting helps to increase website visibility if you own a website for your business. 

Search Engine Optimization, or SEO, is a way of improving your website to increase its visibility reach in search engines like Google and other search engines.

It works by conducting keyword research, adding internal and external links, and meta tags, and optimizing a website’s content to increase its visibility.

For example, picture wanting to look for clothing stores online. If you type “clothing stores” on a search engine like Google search bar, you’ll see a variety of results about a clothing store.

But say you type “clothing stores around me”, you’ll get fewer results. This lets you see the results of stores near you.

This happened because you made your search localized by adding the keyword “near me”, and the stores near you already indicated to Google that they are based in a specific area.

The clothing store results you were able to find on your Google search were most likely because of the kind of topics they write about on the website which relates well to what you want.

When a business wants to rank high on search engines for a certain phrase or keyword, they use copywriting to do that. This signals to the search engine to show the keywords people are searching for.

Read more on Keyword Research Tools

SEO copywriting increases organic traffic by finding the right keywords, making use of titles and metadata, and writing on recent trends and topics. It helps your target audience reach you faster.

It also helps your potential customers keep focused while scrolling through your website when they see engaging content that speaks directly to their needs. This can result in increased leads and sales, as well as establish your business as a trusted authority in its industry.

2. Copywriting builds a brand voice for your business

Copywriting ensures your business gains ground and stays consistent with your brand’s unique voice. Creating a unique and consistent brand voice is one of the key ways that copywriting can help build a brand for your business.

A brand voice is the personality and tone of a brand’s communication, and it helps to create a sense of identity and differentiation for the brand. Without an authentic and compelling brand personality, your copy could be perceived as lacking a voice. Your brand voice should be attractive and persuasive to your audience. 

The more people connect with your words, the more they remember who you are.

A copywriter can help write a brand copy that communicates a brand tone and personality to its audience. 

3. Social Media Content

The world today is going social, and to reach a wider range of people, you would want to use different social media platforms.

Copywriting can help your business create effective social media content by writing copies that will make your potential customers take action. It helps to create compelling and engaging stories on social media to help attract potential customers.

Effective copywriting can also help to create a compelling call to action in social media content, encouraging followers to take specific actions.

4. Copywriting helps to build quality relationships with your customers

Your brand needs a voice and an online active community with which you can always communicate. Copywriting can help you build quality relationships with your customers and make them trust your products too.

If your product is one you sell online, you would want feedback on how the product was for your customers and how you can satisfy them better.

Copywriting can help your business build an online community through the kind of content you post on your blog, writing email newsletters, e-books, and articles. 

Writing emails to your customers and potential customers also helps to build relationships with them.

5. Call to action

Boosting conversions is one of the best ways copywriting can help your business meet targeted goals. A call to action is a phrase or button that makes a person take a specific action. It could be subscribing to a newsletter, making a purchase, or downloading a document.

Copywriting can be used to create a sense of scarcity or exclusivity, to use social proof, like customer reviews or testimonials, and to create a sense of urgency by highlighting limited-time offers or deals. All these elements can be used to create a sense of value and encourage visitors to take action.

6. Target the right audience

Copywriting requires a deep understanding of the target audience. Conducting market research can provide valuable insights into your target audience’s demographics, interests, behaviors, and pain points.

Knowing about this information can be used to create contents that influence the audience, increasing the chances of engagement and conversion. It also helps to personalize copies.

Research also helps to know the language and tone that resonates with the audience. Different audiences respond to different styles of language and tone. For example, a more formal, professional tone may be appropriate for B2B marketing, while a more casual, conversational tone may be appropriate for B2C marketing.

Conclusion

Effective copywriting is the lifeblood of business communication, offering a compelling narrative that engages, persuades, and drives action. In a saturated market, where attention spans are fleeting, impacting copywriting is a great way to capture and retain your consumer interest. It not only communicates your brand identity but also builds trust and prompts conversation.

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