WhatsApp Marketing: Everything You Need to Know
By Oluwatofunmi Kolawole
Whatsapp marketing is an ideal way to easily reach your audience, promote your brand or product, and connect with people.
WhatsApp Marketing is one of the best ways to promote a brand or product. With over 2 billion users, you are dealing with one of the best social media platforms for communication and marketing. Anyone can use WhatsApp these days, even a child.
What is WhatsApp Marketing?
Whatsapp marketing is any type of marketing that takes place on Whatsapp. It entails promoting a brand or a product through WhatsApp.
The product could be physical (products like bags, shoes, skincare products, cars, furniture, foods, the list goes on) or it could be a digital product ( products like online courses, webinars, e-books, audiobooks, e.t.c). If you sell any product or you’re promoting a brand, one of the best social media platforms to market what you’re selling is WhatsApp.
Why You Should Use WhatsApp Marketing
WhatsApp is by far, the most used messaging platform in the world. Statistics show that Whatsapp has over 2 billion active users, and an average WhatsApp user spends at least, 30 minutes on WhatsApp in a day. Right wherever you’re using your WhatsApp, you can easily connect with several people, irrespective of what country they’re in. USA, Russia, Germany, Nigeria, India, United Kingdom, Malaysia, Brazil, South Africa, Spain, and the list goes on.
Seeing how so many people use WhatsApp, it should be a platform you want to make use of when it comes to marketing.
Benefits of Using WhatsApp Marketing For Your Business
1. Low cost
WhatsApp is an affordable marketing platform, which is why a lot of businesses use it to market their brands or products. All you have to do is to download the app and get started. It doesn’t require much data to stay on the app. An average user of WhatsApp opens the app about 23-25 times, a day because it’s easier to get access to it, which makes the app a better platform to want to use to market your products.
2. High conversation rate
Out of every 100 users that receive a message on WhatsApp, about 40-60 users click and convert into customers, if you know how to market your products well. WhatsApp has more users than Instagram and Facebook, and if used well to connect with your customers or prospects, you can make more sales. You can make better sales with WhatsApp marketing if you leverage it well.
3. Easy to connect with your customers or prospects
Why do you think a lot of people use WhatsApp to chat? It’s because it’s easier to connect with people that way. WhatsApp is one of the easiest social media apps to connect with people. With WhatsApp marketing, you can easily connect with your customers, and create a bond with them. Sending a text via WhatsApp has a 98% guarantee that your text will get a response within a day.
4. It’s a closed platform
Unlike other social media platforms, WhatsApp is a closed platform, so you can market your products there, without people having to find out personal information about you. Some people will rather not disclose anything about them, and would also want to market, and that’s why WhatsApp marketing is a good option.
While people should know about who they’re buying from, some people still sell their products, without anyone knowing anything about them, as long as they are trustworthy.
5. It’s completely ad-free
Unlike most social media platforms, WhatsApp does not promote advertisements, because it’s a direct messaging platform. Knowing that you don’t have to see other ads on your app is a big go. Given ads on direct messaging platforms, like WhatsApp, is an unpopular opinion, it’s ad-free.
Strategies For Whatsapp Marketing
1. Be unique, and market differently
There are a lot of ways to market your products that’ll be enticing to a prospect. You can’t sell bags or shoes and all you do is post different pictures on your status, begging people to patronize you. Be strategic!
Make a research about what you are selling, and talk more about it. Let people know every single detail about what your product is about, and how it can help them. Find out what people are saying about that particular product, their fears, and worries, and try to look for ways to solve their problems. That way, you’ll easily get more customers to buy from you.
2. Build your contact list
When it comes to WhatsApp marketing, you can’t make sales if you haven’t built your list. A lot of people complain about not getting many sales, even after advertising their products through WhatsApp, but what they don’t know is that they need more people on their list.
Run for the numbers, build that list!
The more viewers you have on WhatsApp, the more your chances of making sales. You can increase your contact list in different ways. You could run ads, either organic or inorganic. You could teach people something either for free or for a fee, but it’s better left free if you’re just getting started in building your contact list.
Create awareness to teach people something for free, and when you do that, you can easily get people to slide into your DM.
3. Focus on your audience
Your audience contains people that you know that might or are interested in what you are selling. You can’t possibly be selling mobile phones, and you’re targeting people in need of clothes and food.
How can you sell to people that way? You’ll make little or no sales eventually.
If you’re selling mobile phones, let your focus be on those in need of mobile phones. In the process of building your contact list, also make sure the list you’re building consists of your audience, people that are most likely to buy what you’re selling. That way, you’ll make better sales.
4. Make your profile catchy
As an entrepreneur who wants to make better sales and market well, making your profile professional is essential.
You can’t be an entrepreneur and you’re using a profile picture that’s not nice. Preferably, your picture should be what you’ll use as your profile picture. Use a nice headshot that can easily make people know that you’re being serious about what you do. Your bio should entail what you’re marketing, and it should be in a neat way.
5. Create content
Content creation is essential when it comes to marketing. Create blog posts about your product, leverage your social media apps, and post reviews about what customers that have bought from you, have to say about your product.
Conclusion
Whatsapp marketing is an ideal way to easily reach your audience, promote your brand or product, and connect with people.
Hope this helps!
This is a good write up it will help enlighten more people to be honest WhatsApp doesn’t have wide range of unknown customers…
Wow, i must confess, this is great, it definately would go a long way on sensitizing people more about whatsapp, and the advantages one has, as a user of the platform.
Kudos to you ma’am, keep up the good work.
This is a nice write-up .
This is quite educative…writing technique is also unique, keep it up.
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